API first
If two apps need the same fact, it lives behind JSON, not a copied PHP page.
Platforms
Technology
SaaS, APIs, and internal tools that other EE companies reuse.
Companies 13 Software lines 32
Fundamentals
Reuse the shell
Auth, payments, changelog, and identity stay shared so products stay thin.
Reliability is a feature
Clean URLs, session auth, and registry rows are part of the product.
Ship in bounds
One file, one job, under 400 lines. New surface, new module.
Analytics insight
Navy is companies. Gold is software. Click a bar to open that quadrant.
How we roll up companies and software
Same four steps in every quadrant. Software hangs under the company that owns it. We do not invent a dollar rollup.
Technology rollup: SaaS and internal platforms. Other quadrants may consume this software; the company still rolls here if its sector is Technology.
- 1. Tag the company Every operating company gets one primary sector on the company map: Finance, Ecommerce or Retail, Technology, or Media. That sector is the only key that puts it in a quadrant.
- 2. Collapse aliases Rows that share the same public domain count as one company. Catalog aliases (same CRM under three slugs) do not inflate the rollup.
- 3. Attach software Software is the sellable catalog SKU on that company, plus the app folder and named API surfaces on the map. A company can own many software lines.
- 4. Sum the tree Quadrant total = distinct companies + software lines under them. Shared tools in another sector stay there. We do not invent revenue to force a rollup.
Rollup tree
Company first. Software lines are catalog SKUs when present, otherwise the map app and named APIs.
| Company | Software lines | Software |
|---|---|---|
| Brain ee.holdings | 1 | Brain app |
| Tagify tagify.tech | 1 | Tagify CRM |
| Reversal Sales Management System sales.reversal.org | 1 | Reversal Sales Management System app |
| Reversal Email email.reversal.org | 7 | Reversal Email app | Reversal Email / tenants | Reversal Email / domains | Reversal Email / contacts | Reversal Email / campaigns | Reversal Email / messages | Reversal Email / usage |
| Commuted commuted.net | 4 | Commuted app | Commuted / vehicles | Commuted / dashboard | Commuted / subscription |
| Advertiser ads.reversal.org | 3 | Advertiser app | Advertiser / ads | Advertiser / embed |
| Ad Demo 1 addemo1.reversal.org | 1 | Ad Demo 1 app |
| Machine Learning ml.reversal.org | 1 | Machine Learning app |
| JCP jcp.reversal.org | 7 | JCP app | JCP / health | JCP / services | JCP / channels | JCP / assemble | JCP / docs | JCP / usage |
| Project Command projectcommand.reversal.org | 1 | Project Command app |
| Nexora nexora.reversal.org | 1 | Nexora app |
| CodeShare / Pastes pastes.reversal.org | 3 | CodeShare / Pastes app | CodeShare / Pastes / pastes | CodeShare / Pastes / notes |
| Marvis marvis.reversal.org | 1 | Marvis app |
Company table
| Brain | Internal — AI workspace | ee.holdings |
| Tagify | SaaS / Fitness & Retail CRM | tagify.tech |
| Reversal Sales Management System | SaaS / CRM | sales.reversal.org |
| Reversal Email | Email Infrastructure / SaaS | email.reversal.org |
| Commuted | Automotive / Vehicle Maintenance SaaS | commuted.net |
| Advertiser | Ad infrastructure | ads.reversal.org |
| Ad Demo 1 | Ad infrastructure demo | addemo1.reversal.org |
| Machine Learning | Machine learning research | ml.reversal.org |
| JCP | API management | jcp.reversal.org |
| Project Command | Operational control plane | projectcommand.reversal.org |
| Nexora | Communities / social | nexora.reversal.org |
| CodeShare / Pastes | Private notes | pastes.reversal.org |
| Marvis | Prompt desk | marvis.reversal.org |